Innovation at a Stretch Film Company

Posted by Jerad Dowler on Tue, May 28, 2013

Innovation Innovation.  What comes to mind when you hear that word?  If you were reading this article 30 years ago chances are it would be in a printed newspaper or magazine.  If you wanted to take a picture of a memorable moment chances are you had to make sure you had at least two things, the camera and film.  In Webster’s Dictionary innovation is defined as, “The introduction of something new.  A new idea, method, or device.”  Innovation wasn’t creating the article but creating a new way to read it.  Innovation wasn’t just creating the camera but creating new ways to capture the moment.  For Paragon Films, innovation wasn’t stretch film but the new ways to produce and market stretch film. 



Before I started in this industry I just thought stretch film was pretty basic.  I’d see pallets in local stores wrapped up in film but never thought anything more about it.  Film is film.  I didn’t even know there was a difference between stretch film and shrink film, and if you don’t either you should read Shaun’s blog on “Stretch Film vs. Shrink Film, What’s the Difference?”  I had no idea about the history of stretch film or how it was even made.  Think about it, you may be in the stretch film industry and have been for a while but at some point, before you became who you are today, you must of wondered why and how the films were created. 

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Innovative Creations
Paragon didn’t invent stretch film but found ways to improve upon it.  An example is Cold Force machine film .  It’s a high performance, puncture resistant stretch film that was designed for maximum load containment and superior adhesive strength in cold environments.  Paragon’s most recent innovation to film was the Torque film series.  With Torque Handfilm and Torque Machine Film you’re still able to have stable load containment while using half the film with half the effort.  Check out one of our blogs, "3 reasons Why Torque Machine is Right for You."



Innovative Connections
I’m sure you’ve heard someone tell you or maybe you even read that technology is changing.  Bill Gates said, “The people who resist change will be confronted by the growing number of people who see that better ways...are available thanks to technology.”  At Paragon we understand that if we don’t adapt to new ways to communicate and do business, we can be left behind.  In late 2012 Paragon introduced their first app for iPhones.  Along with allowing anyone the opportunity to have information about Paragon and our films within the palm of their hands, it also gives the user a way to easily connect with our offices and sales representatives.  

Something else new and innovative with connecting to Paragon is our live chat feature on our website.  I know that live chat isn’t new in the world of technology but it was something new and innovative to Paragon.  Live chat provides our customers and visitors to our website another way to communicate with one of our customer service representatives.  


stretch film innovation


Innovative Inspiration 
We all have the ability to be free in our thinking.  We all at some point in our lives come up with some great ideas.  But not every company let’s you have the free will to dream, express, and create these ideas.  Maybe it’s because it’s not your role or position.  For some this may be the case and if that’s you today my advice is not to give up.  One of my favorite quotes comes from Mark Twain.  He said, “ Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”   

At Paragon we have that freedom to be creative in our thinking.  The freedom to not only think but act on what we believe might be good for others and Paragon.  Paragon’s founder and CEO, Mike Baab, said it best when talking about our employees and what motivates them.  He said, “You have to get down to what motivates people.  If your end goal is the quarterly’s a much different picture than what you are trying to do which is find people who are extremely talented and set them free.”   

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