Mutual Success In the Stretch Film Industry

Posted by John Steinhaus on Mon, Apr 01, 2013

In life, and in sports, success is often defined in various ways.  Vince Lombardi once said,

mutual success of stretch film business

Winning isn’t everything, its the only thing.”  Others say, Do your best and you have truly won.”  Some believe that success is directly related to the score of a game, whereas others believe it’s all about respect amongst teammates.  Basically, success has a different meaning to each and every person.  Whichever way a person chooses to define success is truly up to them.  Personally, I live by one rule, If you can't measure it, you can't improve it!

As both a Paragon Sales Representative and a youth sports coach, I have learned that mutual success is truly a hard thing to measure.  In both of these positions I teach, train, and help guide people to success.  However, I am not the one directly “playing in the game” so to speak.  As a Sales Rep, I am a crucial part of the Paragon team.  It is my job to help our company achieve mutual success by collaborating with fellow representatives.  My role enables me to assist other Reps as they make important business calls to important customers.  My partners are the people executing the plays, and I am just helping in the process.  The same can be said with coaching.  Although a coach may not participate on the field, his or her knowledge is imperative to the team’s success.

mutual success of stretch film businessIn my opinion, mutual success in both business and sports is based on measurement.  For stretch film businesses, true success is based on more skids sold with more pounds.  However, guiding distribution to sell correct products into specific markets that create annuity is the true measure of success.  Because the distributor is not reselling customers each month, they have genuinely contributed to mutual success.  These Reps help customers to save money while simultaneously earning higher margins due to cost savings.  In this case, we see how a mutually beneficial business transaction leads to mutual success. Everyone wins.  The customer saves money, the Rep earns annuity of non-replaceable product, and manufacturing wins by selling higher performance products.  Mutual success is a daily struggle.  Finding common ground that leads both buyer and seller to satisfaction is a crucial part of the sales process. 



About the author:

John Steinhaus

John Steinhaus
John is always up for a little competition.  Whether it be in the plastics business, on the softball field or even a little vacuum competition with his wife, it is one thing that really motivates him.  His competitive nature is what has kept him continually looking for the best products and new technologies over his past 20 years in the plastics industry.  John’s desire to provide his customer’s with quality products that can increase efficiency, while decreasing over all cost is what keeps him “loving plastics”

Topics: stretch film, stretch film equipment, load containment, on pallet stretch, shrink film, machine films, damage resistant film, hand film, shrink film customer service, value added film, torque machine film, stretch film lead times, stretch film customer service, stretch wrap customer service

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