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We're In the Film Business....The Stretch Film Business

Posted by Jerad Dowler on Tue, Feb 25, 2014

"What movies do you guys do?"
I can't tell you how many times I have told someone I work for Paragon Films and they respond with, "What movies do you guys do?"  I can't help but laugh as I explain what the "Films" in our company name applies to.  I love explaining what we do and who we are to people.  Not many people, including me before I worked here, knew there was so much to stretch film.  

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Tags: stretch film, shrink film, Paragon Film Biz, Paragon Films

Why Cold Force® Stretch Film is the Key to Increase Profits

Posted by Jerad Dowler on Tue, Nov 12, 2013

The Birth of Cold Force
A few years ago there was an unmet need for a film that could be used in cold temperature environments that had excellent cling and load holding force.  Other films, due to the cold temperatures in transit or storage, would lose their cling and load holding capabilities, creating a headache when the load was moved. As a result, Cold Force has become one of Paragon's fastest growing machine films.

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Tags: stretch film, load containment, shrink film, machine films, damage resistant film, cold film, cold storage film, cold force

What Are Some Benefits in Using Torque Handfilm

Posted by Jerad Dowler on Mon, Aug 12, 2013

We love hearing and seeing stories about our products.  This is a blog article written by Dennis Salazar of Salazar Packaging.

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Tags: stretch film, on pallet stretch, shrink film, damage resistant film, hand film, testing stretch film, stretch film gauge, value added film, stretch film lead times, stretch film tests

Paragon Films Realizes Customer Retention is Critical

Posted by Jerad Dowler on Tue, Jun 25, 2013

 At Paragon we know it's a fact, without customers, we wouldn't be where we are today!  I want to share this recent article I read in PlasticsNews.  To me, it was a reminder that we cannot over look the simple things.  Whether it's selling stretch film or shopping at your favorite retail store, customer service and retention is vital to your company's success.

 

We all know it’s easier to retain a customer than to find a new one. However, many manufacturers continue to pour millions of dollars into new business development while neglecting simple customer-retention strategies.

 

In a global economy with competitors at every corner, customer satisfaction is imperative to maintain and grow your bottom line. It is said that it is easier for great service to overcome a second-rate product than it is for a great product to overcome second-rate service. We’ve all been on one side or the other of this coin. When I asked a group of executives recently, they unanimously agreed that they would rather go up against a rival with second-rate service any day.

 

As sales managers, we must  realize that customer retention is every bit as important as new business development, and it can be achieved at a fraction of the cost of finding new customers.

 

In manufacturing, we rely on standards such as ISO 9001, which sets protocol for continuous improvement. ISO 9001 understands that each manufacturer is different and allows us to set our own objectives.

 

Ironically, customers actually know more about your products and services than you do. Customers know:

* What it’s like to buy your product and deal with customer service and technical support.

* What it’s like when a delivery is late, damaged, or incorrect, and whether you honor your return policy.

* Whether you return phone calls.

* Whether your product provides value.

 

In most cases, an unsatisfied customer can be retained with just one short phone call by a manager or sales rep. However, too many companies take customers for granted and then must invest thousands of dollars to replace them.

 

 

 

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Rappaport is director of sales and marketing for Business Answers International, a Palm Beach Gardens, Fla., industrial consulting firm.


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Tags: stretch film, load containment, shrink film, machine films, damage resistant film, testing stretch film, torque machine film, stretch film lead times, shrink film tests, stretch film tests

Stretch Film Reps With the Customer in Mind

Posted by Jerad Dowler on Tue, Jun 18, 2013

Collaboration is defined as having two or more people work together towards shared goals.  A group of writers working together to create a story, or a defensive unit calling out formations to each other before the ball is snapped, or your morning meetings with your co-workers before the day starts; all of these can be considered collaboration.  When people begin to collaborate on ideas and goals, inspiration is born.  This is exactly what happened a few weeks ago when a group of Paragon Films' sales reps got together. 

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Tags: stretch film, shrink film, value added film, torque machine film, paragon sales reps, paragon sales team

How to Determine Stretch Film Gauge.

Posted by Jerad Dowler on Tue, Jun 11, 2013

In his memoir about his time as a steamboat pilot, Life on the Mississippi, Mark Twain recalls a story about his mentor quizzing him about certain navigation landmarks on the Mississippi River. Twain repeatedly answered that he didn't know the names of the places he was being quizzed about, and went so far as to say he was "gratified to be able to answer promptly"; even though he didn't have a clue what the answers were. At the end of the quiz, his mentor got increasingly agitated and finally scolded Twain: 

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Tags: stretch film, stretch film equipment, load containment, on pallet stretch, shrink film, machine films, damage resistant film, hand film, shrink film customer service, testing stretch film, shrink wrap tests, stretch film gauge, film gauge

Paragon Films' 5 Stats You Need to Know About Online Video Marketing

Posted by Jerad Dowler on Tue, Jun 04, 2013

It’s no secret that online video has become one of the hottest trends in content marketing.

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Tags: stretch film, shrink film, machine films, testing stretch film, torque machine film, stretch film tests, Paragon Film Biz, Film biz, stretch film man, torque meteor

Optimizing Pallet Wrapping Efficiencies

Posted by Jerad Dowler on Tue, May 14, 2013

 By Pat Reynolds, VP/Editor at Packaging World

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Tags: stretch film, stretch film equipment, on pallet stretch, shrink film, machine films, damage resistant film, hand film, shrink film customer service, testing stretch film, shrink wrap tests, value added film, torque machine film, stretch film lead times, stretch film customer service, stretch wrap customer service, shrink film tests, stretch film tests

Stretch Film Information Within the Palm of Your Hand

Posted by Jerad Dowler on Tue, May 07, 2013

When we want to research a product or find an answer to some questions, the majority of us pull out our phones and find our answers. Having the ability to find the answers with a few taps on our phone is easier, more convenient and frankly, the “now” thing to do.  

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Tags: stretch film, stretch film equipment, load containment, on pallet stretch, shrink film, machine films, damage resistant film, hand film, shrink film customer service, testing stretch film, shrink wrap tests, value added film, torque machine film, stretch film lead times, stretch film customer service, stretch wrap customer service, shrink film tests, stretch film tests

Import Stretch Films-Risk vs Reward

Posted by Jerad Dowler on Tue, Apr 30, 2013

In the stretch film industry, doing business on the West coast has always had its challenges.  There is an over abundance of distributors, countless end users, several local manufacturers, and of course the "import market" that make for a competitive landscape.  Import Films seem to ebb and flow based on the current economic condition of the stretch film market.  The domestic and overseas resin markets appear to operate inversely.  Thus, creating opportunities for overseas manufacturers to penetrate the US marketplace.  Over the past several years we have witnessed a number of attempts to gain a foothold on the West Coast, but they cannot seem to maintain position.  Why?

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Tags: stretch film, stretch film equipment, load containment, on pallet stretch, shrink film, machine films, damage resistant film, hand film, shrink film customer service, testing stretch film, shrink wrap tests, value added film, torque machine film, stretch film lead times, stretch film customer service, stretch wrap customer service, shrink film tests, stretch film tests

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