Find out more about Paragon's Cold Force machine film as Paragon rep, John Steinhaus, dives into the film's features and benefits.
Tags: machine films, value added film, paragon sales reps, John Steinhaus, Cold Force machine film, cold force webinar, film webinar, product webinars
The Birth of Cold Force
A few years ago there was an unmet need for a film that could be used in cold temperature environments that had excellent cling and load holding force. Other films, due to the cold temperatures in transit or storage, would lose their cling and load holding capabilities, creating a headache when the load was moved. As a result, Cold Force has become one of Paragon's fastest growing machine films.
Tags: stretch film, load containment, shrink film, machine films, damage resistant film, cold film, cold storage film, cold force
At Paragon we know it's a fact, without customers, we wouldn't be where we are today! I want to share this recent article I read in PlasticsNews. To me, it was a reminder that we cannot over look the simple things. Whether it's selling stretch film or shopping at your favorite retail store, customer service and retention is vital to your company's success.
We all know it’s easier to retain a customer than to find a new one. However, many manufacturers continue to pour millions of dollars into new business development while neglecting simple customer-retention strategies.
In a global economy with competitors at every corner, customer satisfaction is imperative to maintain and grow your bottom line. It is said that it is easier for great service to overcome a second-rate product than it is for a great product to overcome second-rate service. We’ve all been on one side or the other of this coin. When I asked a group of executives recently, they unanimously agreed that they would rather go up against a rival with second-rate service any day.
As sales managers, we must realize that customer retention is every bit as important as new business development, and it can be achieved at a fraction of the cost of finding new customers.
In manufacturing, we rely on standards such as ISO 9001, which sets protocol for continuous improvement. ISO 9001 understands that each manufacturer is different and allows us to set our own objectives.
Ironically, customers actually know more about your products and services than you do. Customers know:
* What it’s like to buy your product and deal with customer service and technical support.
* What it’s like when a delivery is late, damaged, or incorrect, and whether you honor your return policy.
* Whether you return phone calls.
* Whether your product provides value.
In most cases, an unsatisfied customer can be retained with just one short phone call by a manager or sales rep. However, too many companies take customers for granted and then must invest thousands of dollars to replace them.
Rappaport is director of sales and marketing for Business Answers International, a Palm Beach Gardens, Fla., industrial consulting firm.
Tags: stretch film, load containment, shrink film, machine films, damage resistant film, testing stretch film, torque machine film, stretch film lead times, shrink film tests, stretch film tests
In his memoir about his time as a steamboat pilot, Life on the Mississippi, Mark Twain recalls a story about his mentor quizzing him about certain navigation landmarks on the Mississippi River. Twain repeatedly answered that he didn't know the names of the places he was being quizzed about, and went so far as to say he was "gratified to be able to answer promptly"; even though he didn't have a clue what the answers were. At the end of the quiz, his mentor got increasingly agitated and finally scolded Twain:
Tags: stretch film, stretch film equipment, load containment, on pallet stretch, shrink film, machine films, damage resistant film, hand film, shrink film customer service, testing stretch film, shrink wrap tests, stretch film gauge, film gauge
It’s no secret that online video has become one of the hottest trends in content marketing.
Tags: stretch film, shrink film, machine films, testing stretch film, torque machine film, stretch film tests, Paragon Film Biz, Film biz, stretch film man, torque meteor
By Pat Reynolds, VP/Editor at Packaging World
Tags: stretch film, stretch film equipment, on pallet stretch, shrink film, machine films, damage resistant film, hand film, shrink film customer service, testing stretch film, shrink wrap tests, value added film, torque machine film, stretch film lead times, stretch film customer service, stretch wrap customer service, shrink film tests, stretch film tests
When we want to research a product or find an answer to some questions, the majority of us pull out our phones and find our answers. Having the ability to find the answers with a few taps on our phone is easier, more convenient and frankly, the “now” thing to do.
Tags: stretch film, stretch film equipment, load containment, on pallet stretch, shrink film, machine films, damage resistant film, hand film, shrink film customer service, testing stretch film, shrink wrap tests, value added film, torque machine film, stretch film lead times, stretch film customer service, stretch wrap customer service, shrink film tests, stretch film tests
In the stretch film industry, doing business on the West coast has always had its challenges. There is an over abundance of distributors, countless end users, several local manufacturers, and of course the "import market" that make for a competitive landscape. Import Films seem to ebb and flow based on the current economic condition of the stretch film market. The domestic and overseas resin markets appear to operate inversely. Thus, creating opportunities for overseas manufacturers to penetrate the US marketplace. Over the past several years we have witnessed a number of attempts to gain a foothold on the West Coast, but they cannot seem to maintain position. Why?
Tags: stretch film, stretch film equipment, load containment, on pallet stretch, shrink film, machine films, damage resistant film, hand film, shrink film customer service, testing stretch film, shrink wrap tests, value added film, torque machine film, stretch film lead times, stretch film customer service, stretch wrap customer service, shrink film tests, stretch film tests
It's a common misconception that people believe stretch film and shrink film are the same thing. It's true that both shrink and stretch films are designed to unitize products onto pallets and both are generally made from polyethylene resins. Shrink films are produced on blown film lines and stretch films can be produced on either blown or cast film lines. Outside of those similarities, the two packaging systems don’t have a lot of other common characteristics.
Tags: stretch film, stretch film equipment, on pallet stretch, shrink film, machine films, damage resistant film, hand film, testing stretch film, shrink wrap tests, value added film, torque machine film, stretch film lead times, stretch wrap customer service, shrink film tests, stretch film tests
