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Connecting With Others Through Stretch Film

Posted by Jerad Dowler on Tue, Mar 12, 2013

Since day one of my sales career, I have heard one statement above all others, "Customers buy from people they like."  Okay, I get that, but how can you put customers at ease and establish that friendly relationship?  It’s easy to assume that buyers and sellers are the same in some social aspects.  For instance, both prefer to spend time with people who demonstrate "love" and "compassion" toward their current situation.

Take a minute to reflect on your family's last holiday gathering or reunion.  If my hunch is correct, you probably have an uncle, aunt, or cousin that you worked to avoid at the function.  The reason, more than likely, is because that family member is selfish in conversations, never asking about your life or feelings.  It could also be because he or she talks about things that are of no interest to you.  On the other hand, you probably have a favorite uncle who takes the time to engage you in sincere conversation.  In essence, he shows you "love" and "compassionby listening as you express what is important to you.

"Love" and "Compassion" can be communicated to your buyer in many ways such as:

  • Listening to what motivates the customer in their everyday work life

  • Taking time to hear from your customer about their operation

  • Sharing personal stories relating to common interests – sports, family, music, etc.

  • Allowing your customer's goals to supersede your own goals

    Whichever method you choose is up to you and your "call awareness."  Each customer will respond to different areas of interest, and your methods may change from customer to customer.  What cannot change is your level of "genuineness.”  How genuine you are when demonstrating "love" and "compassion" towards your customer separates you from your competitors.  In a competitive marketplace, you may only have one short presentation to put your customer at ease.  If you are able to do this, you will be on the road to developing a mutually rewarding relationship.  In order to distinguish Paragon from other stretch film companies, we must successfully incorporate "love" and "compassion" into our sales process.  Thus leading to the establishment of loyal customers and longstanding relationships. 

     
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Tags: stretch film, stretch film equipment, load containment, shrink film, machine films, damage resistant film, hand film, value added film, torque machine film, stretch film lead times

Choosing the Right Stretch Film Doesn’t Have To Be Scary

Posted by Jason Lewis on Tue, Mar 05, 2013

 
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Tags: stretch film, stretch film equipment, load containment, shrink film, machine films, damage resistant film, hand film, value added film, torque machine film, stretch film lead times

Selling Stretch Film Shouldn't Be a Drain On Your Battery

Posted by Jerad Dowler on Mon, Feb 25, 2013

With the shift in technology we seem to be doing more business on our phones these days. Whether it's scheduling stretch film demos or answering emails, we rely on our smartphones more and more. While the iPhone isn't a horrible power hog, particularly in terms of standby time, there still are situations where your battery can drain too quickly. If you have trouble making it through the day without charging up, here's what you can do right now to boost your iPhone's battery life:

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Tags: stretch film, load containment, shrink film, machine films, damage resistant film, hand film, value added film, torque machine film

Stretch Film Customer Service Representative - Trudy Underwood

Posted by Jerad Dowler on Tue, Feb 19, 2013

Trudy’s favorite color is “pink and purple because she is a royal princess still waiting for her castle.” You can probably already see why she is known around Paragon for her irresistibly funny and warm personality.

She is a top notch stretch film customer service representative of Paragon Films and a proud member of the Paragon All Star Team after thirteen years of service. She prides herself in always finding a solution and a positive outlook for her stretch film customers.

Trudy is the daughter of a Baptist preacher, student of the Bible, a mother of three, grandmother of five, and has the energy of a teenager.

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Tags: stretch film, stretch film equipment, load containment, shrink film, machine films, damage resistant film, value added film, stretch film lead times, Trudy Underwood

3 Things You Need to Know About Your Stretch Film Equipment

Posted by Carla Thorne on Thu, Jan 31, 2013

Containment is Crucial
Containment is the ultimate goal of stretch film.  Get the load from point A to point B in tact with no damage to product.  Knowing the amount of containment it takes for your specific product and knowing how to measure it allows you to choose a film that meets that requirement at the lowest cost. In the industry, we measure the amount of force the film applies to the product. This measurement can be done with several different methods or tools, you simply must be consistent in your measuring techniques.  

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Tags: stretch film, stretch film equipment, load containment, on pallet stretch, shrink film, machine films, damage resistant film, value added film, torque machine film, stretch film lead times

Selling Value in Stretch/Shrink Film

Posted by Stu Stark on Thu, Jan 31, 2013

Consumers care about two things in terms of containing their loads. Does it work and how much does it cost? Once the consumer's product is wrapped, getting their shipments from point A to point B without load integrity issues is all that matters.  They really do not care what the gauge/thickness of the material is wrapping their loads as long as there is no damage.  

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Tags: stretch film, stretch film equipment, load containment, on pallet stretch, shrink film, machine films, damage resistant film, value added film, torque machine film, stretch film lead times

3 Reasons Why Torque® Machine Film Is Right For You

Posted by Jerad Dowler on Thu, Jan 31, 2013

Torque Machine film launched in 2012 and was designed for high load retention and tough application. Torque Machine is a high performance and environmentally sensitive film. Maybe you are currently using another machine film or have questions about Torque Machine so let me explain 3 reasons why Torque Machine might be the right film for you.

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Tags: stretch film, stretch film equipment, load containment, on pallet stretch, shrink film, machine films, damage resistant film, value added film, torque machine film, stretch film lead times

Paragon Films Is More Than Stretch Film

Posted by Jerad Dowler on Thu, Jan 31, 2013

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Tags: stretch film, stretch film equipment, load containment, on pallet stretch, shrink film, machine films, damage resistant film, value added film, stretch film lead times

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