Working with distributors can be very challenging, but with the right approach, it is a rewarding process that helps to get you organized and proficient. Once you establish the right way to work with a couple of distributors, it is much easier to succeed on a larger scale. The following will help you make more sales by making sure your product is ready to go. From knowing your market and getting references to getting the product packaging right, successful businesses tend to follow a process.
Planning, Preparing, and Packaging
Your first starting point should always be ensuring your product is ready to go. You need to know how you will price the product, what kinds of discounts you can offer, and the best way packaging methods for the final product. Next you need to make sure that goods are past being prototypes, coming off of the assembly line, passing quality control, and processing of inventory is being taken.
No matter how well your marketing strategy goes or how amazing your references are, if your product is not ready to go, you are not going to be able to retain customers. This means that you need to have your product fully through the development process, manufactured, and packaging complete.
Knowing Your Target Audience to Find the Right Distributor
As you build your inventory, you need to know who the target audience is for the product. You want to maximize the return on investment for your marketing efforts, which means finding the right audience and learning what they are most likely to respond to when you approach them. However, it is also important to know this when you are working with your distributor. When you determine who the target audience is for the product, you want to find the right distributor who knows how to work with that market.
One of the best ways to find the right distributor is to see who your competitors are using. If your competition is using a particular distributor for bulk work, which means the distributor really knows how to move the product.
Following Through with References
While your distributor is the company that will be buying the products, you need to know that they will be able to move the product so that the relationship stays healthy. Before you commit to a distributor, get references from retailers and their customers to see how they are viewed. You can also ask distributors directly for references. Whatever method you use to get the references, make sure to take the time to contact them to get the necessary information on how the distributor performs.
Determining What Is Important to Your Distributor
Once you have settled on a distributor, that distributor is the one actually buying your product, not the end buyer or retailer. This means that the distributor is your customer or partner. Everything from start to finish should meet their needs so that they can move the product more easily. Whether it is the type of stretch film they prefer or their shipping preference, you want to make sure that you know the process that will make their job easier. Since you should have the product ready to go early on, you may need to revise your process.
Here at Paragon Films, we take pride in our relationships with our distributors. If you'd like to know what it takes to become a Paragon Films distributor or you'd like to know where to find your local Paragon distributor please click below: