It’s no secret that online video has become one of the hottest trends in content marketing.
But it’s not just that video is big right now – it’s that it’s getting bigger. Earlier this year, Social Media Examiner reported that video was the number one area where marketers planned to increase their investments for 2012. As a result, online video usage rose 12% amongst B2B content marketers, according to a recent Content Marketing Institute (CMI) survey.
Want more proof? Here are five statistics to know about online video marketing:
#1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone.
#2. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
#3. Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies.
#4. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.
#5. On average, mobile viewers watch videos that are three times longer than those on PCs and laptops, and the number of mobile viewers reached over 54 million at the end of 2012.
Have you ever seen a viral video? After watching it, it's hard to get it out of your head! When a brand is associated with a viral video not only can you not stop thinking about the video but when you see the brand in your day to day routine you remember the video. The same can be said about the opposite.
Video marketing has only just begun and as a stretch film manufacturer, Paragon is getting involved. We understand that videos are just another way to reach and connect with our customers.